Gianfranco Marrone
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Gianfranco Marrone teaches Semiotics in the Department of Communication at the University of Palermo, Italy, and Semiotics of Brand in the IULM University, Milan, Italy. He has also taught in many others universites: Bologna (Italy), Limoges (France), São Paulo (Brazil) e Yväskyla (Finland).
His fields of research are mass-media studies, aesthetics and literary theory from a semiotic perspective. He has written extensively on the discursive structures of the news, advertisement, and mobile telephony. As a specialist of literary semiotics, he has focused on the theory of characterization. His has analyzed a variety of texts by Italian authors such as Brancati, Bufalino, Consolo, Eco, Sciascia, and Tomasi di Lampedusa.
His research in the field of semio-aesthetics primarily deals with the nexus signification/perception. His most recent work has innovatively contributed to the field of sociosemiotics, as applied to journalism, space, politics, advertisement, fashion, and tv.
Edited issues:
Forme di vita, forme del corpo / Forms of Life, Forms of the Body: Case Studies
edited by Gianfranco Marrone, Francesco Mazzucchelli
From Sociology to Semiotics, and to Sociosemiotics Starting from Paolo Fabbri’s Research
edited by Gianfranco Marrone
Published articles:
Passione e stupidità
in Versus n. 47-48, Affettività e sistemi semiotici. Le passioni nel discorso, pp. 141-155
Maria Pia Pozzato, Sam. Centocinquanta modi di raccontare le scene di un film, Roma, 1999, pagg. 167
in Versus n. 82, La traduzione, pp. 181-183
Intorno alla sbattitore: l'oggetto, i testi
by Dario Mangano, Gianfranco Marrone
in Versus n. 91-92, La semiotica degli oggetti, pp. 153-180
Un corpo in ascolto. Sinestesie musicali in A Clockwork Orange
in Versus n. 93, Sense and Sensibility, pp. 25-50
L'invenzione del testo
in Versus n. 103-104-105, I piani della semiotica. Espressione e Contenuto tra analisi e interpretazione, pp. 237-252
Dieci tesi per uno studio semiotico della città. Appunti, osservazioni, proposte
in Versus n. 109-110-111, Il senso dei luoghi. Riflessioni e analisi semiotiche, pp. 11-46
“Questo non è un trattato”. Forme e generi della manualistica semiotica / “This is not a Trattato”. Forms and Genres of the Handbooks of Semiotics
in Versus n. 121, Rileggere un classico: il Trattato di semiotica generale 40 anni dopo / Rereading a classic: Trattato di semiotica generale 40 years later, pp. 11-25
Social media e comunione fàtica: verso una tipologia delle pratiche in rete
in Versus n. 125, Appearance Screens. Technologies, Imagination, Forms of Life between Semiotics and Aesthetics, pp. 249-272
Forme di vita / forme del corpo: studi di caso. Introduzione
by Gianfranco Marrone, Francesco Mazzucchelli
in Versus n. 128, Forme di vita, forme del corpo / Forms of Life, Forms of the Body: Case Studies, pp. 3-8
Introduction. From Sociology to Semiotics, and to Sociosemiotics Starting from Paolo Fabbri’s Research
in Versus n. 133, From Sociology to Semiotics, and to Sociosemiotics Starting from Paolo Fabbri’s Research, pp. 161-176